We’ve worked together with Royal London to look into the meaning of value. We wanted to understand more about what consumers actually value. What is important to them, and what things do they consider when deciding whether something is, or isn’t of value?

Download the report here.

Key findings

• The way people define value is multi-faceted and nuanced – consumers apply different value judgments to different products and services.
• 50% of consumers who paid for investment advice stated that performance was the ‘most important thing’ to them.
• Value is not just about price. Many consumers consider the feeling of ‘getting what they might expect at a good price’ as most important.

The report also introduces the Consumer Value Index. Over time, this will track how consumers are rating their financial services providers, including advisers, with regards to value. This will be published annually.

This report is free to download thanks to the generosity of Royal London.

You can watch the follow up webinar here on the findings of the report.