Jenny Smyth

Head of marketing

Brand demon. Events genie. Jenny started in financial services nearly 20 years ago, mostly in pensions at Capita and Friends Provident โ€“ where she was tempted over to the dark side of compliance for a few years before returning to marketing. After a brief foray into Montessori teaching, sheโ€™s now been at the lang cat since 2023 and is apparently never leaving.

Impact of poor service

/ White papers

The Impact of Poor Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

Impact of poor service

/ White papers

The Impact of Poor Platform Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

/ White papers

Answering the Call

Service means a lot of things to a lot of different people. Itโ€™s so subjective it can be hard to put your finger on. This paper aims to challenge the status quo and inertia thatโ€™s built up in the sector for many years.