Sam started her financial services career in regulation, serving her time in both retail and wholesale markets regulation. In 2000 she moved industry side and before joining the lang cat in 2012 worked in compliance, then marketing communications for two life companies and as a freelance copywriter. Sam has been the lang cat’s COO since 2019, first alongside client work and now on a full time basis. If asked at a dinner party, she ‘herds cats for a living’.