Irish Life is one of our most enduring clients and we’ve now passed ten happy and productive years working together.
We were first tasked with creating a marketing comms strategy and materials for Irish Life’s then new platform proposition. The relationship quickly developed to include insight and consultancy.
Irish Life is a pension, investments and insurance provider based in Dublin. It’s the largest life insurance and pensions provider in Ireland and is part of the Great-West Lifeco group, alongside Canada Life.
Platforms are at a much earlier stage in their evolution in Ireland, a market where commission is still permitted for pensions and investment business. Irish Life has long been at the forefront of the Irish platform market and was one of the first to champion the shift from commission to advice fees.
Keeping a close eye on relevant UK market developments has allowed Irish Life to:
a) benchmark against the more mature UK market and providers, leaving it well positioned in Ireland, and
b) take into account and prepare for regulatory or legislative developments which may find their way over to Ireland in time. Even where they don’t, this insight enables Irish Life to pitch its proposition at the highest level for its adviser partners and their clients.
Over the last decade we’ve supported the Irish Life platform team with a broad range of internal and external communications, brand development and updates, event support, newsletters, brochureware, adviser support material and more.
We’ve also worked with adviser partners to help them with brand identity, proposition analysis and development, and brochureware.
In many ways we’ve grown up together as the lang cat has developed alongside Irish Life’s platform business. This is reflected in our current work supporting the team with a wide ranging and longer-term strategic project.
So, what’s the secret to keeping on keeping on? You’d probably have to ask them about that.
From our perspective, we’ve loved being part of Irish Life’s platform growth. The team are an amazing group of people to work with and we have a surprising amount of fun discussing platform propositions, insight and comms strategies.
Here’s to the next ten years!
Linda Plant is account director at the lang cat
“We’re incredibly fortunate to have had the lang cat as a valued partner for the past decade. Not only do they have a deep understanding of our business and work seamlessly with our team, they also have a similar understanding of our clients and their needs.
This level of insight and understanding is crucial in delivering tailored solutions and insights that truly resonate with our business and our audience. The lang cat’s inimitable way of translating complex market changes into simple actionable insights has been crucial in our understanding of the platform evolution. Their keen eye on the changing market landscape has kept us on track, enabling us to adapt and innovate with confidence.
We’ve come a long way in the last 10 years, but one of the constants has been our relationship with the lang cat, and we look forward to it continuing.”
Patricia Smith, senior proposition manager, Irish Life
