Flogging meat to the vegetarians
My good friend Alsy – the finest web manager in the third sector – sent me this story and it seemed pretty relevant as our industry tries to work out how to market itself better. Our hero is a fella by the name of Mac Macintosh. I suspect that is not his real first name. […]
Flogging meat to the vegetarians
My good friend Alsy – the finest web manager in the third sector – sent me this story and it seemed pretty relevant as our industry tries to work out how to market itself better. Our hero is a fella by the name of Mac Macintosh. I suspect that is not his real first name. […]
Just a passing Sunday thought
Don’t worry, I’m not going to crowbar this round to something about platforms. Kurt Vonnegut, maybe my favourite author, once wrote: “Which brings us to the arts, whose purpose, in common with astrology, is to use frauds in order to make human beings seem more wonderful than they really are. Dancers show us human beings […]
Just a passing Sunday thought
Don’t worry, I’m not going to crowbar this round to something about platforms. Kurt Vonnegut, maybe my favourite author, once wrote: “Which brings us to the arts, whose purpose, in common with astrology, is to use frauds in order to make human beings seem more wonderful than they really are. Dancers show us human beings […]
Direct action
If you’ve been watching TV recently, you’ll have spotted that service is everywhere. In our new and shiny Big Society we do love a campaign, so while Hugh, Jamie et al are saving the fish, Mary Portas and Michel Roux Jr are on a mission to improve customer service in the UK. Most of this […]
Direct action
If you’ve been watching TV recently, you’ll have spotted that service is everywhere. In our new and shiny Big Society we do love a campaign, so while Hugh, Jamie et al are saving the fish, Mary Portas and Michel Roux Jr are on a mission to improve customer service in the UK. Most of this […]
Shopping baskets, platform charges and Rolos
Back in the day, when I was learning how to sell endowments and transparency was the stuff of a madman’s dreams, I was coached to describe the charging structure as a ‘shopping basket’ of charges. This masterstroke of metaphor was intended to neatly sweep away the complexity of initial units, allocation rates, policy fees, AMCs, […]
Shopping baskets, platform charges and Rolos
Back in the day, when I was learning how to sell endowments and transparency was the stuff of a madman’s dreams, I was coached to describe the charging structure as a ‘shopping basket’ of charges. This masterstroke of metaphor was intended to neatly sweep away the complexity of initial units, allocation rates, policy fees, AMCs, […]
The Telegraph, mineral water and wrap OR why added value doesn’t work
While pausing in one of this nation’s fine railway stations last week, I found myself fancying a bottle of water. No problem. There was a newsagent, I had legal tender in my pocket and we were all set for a nice bit of free enterprise. Being a legendarily tight Scotsman, I rumbled that whereas a […]
The Telegraph, mineral water and wrap OR why added value doesn’t work
While pausing in one of this nation’s fine railway stations last week, I found myself fancying a bottle of water. No problem. There was a newsagent, I had legal tender in my pocket and we were all set for a nice bit of free enterprise. Being a legendarily tight Scotsman, I rumbled that whereas a […]
