New Blood: creating career routes and removing barriers between young people and financial services

An ageing profession with not enough new entrants joining means a quiet crisis is brewing in our industry.

Despite the best efforts of many across our industry there are simply not enough young people seeking out and pursuing a career in financial planning.

YouGov conducted research on our behalf with more than 500 young people aged between 17 and 23, asking about their career ambitions, motivations and awareness of financial advice as a profession.

The results make for uncomfortable but important reading.

Picking up on themes we first explored at Home Game 5: New Blood in September and looking ahead to our London event New Blood 2: No Wrong Path in February, this paper is the start of an essential discussion about what needs to change. How can we encourage today’s young people to see their future in financial advice?

The report is free to download thanks to Morningstar Wealth generously sponsoring our research.