/ Research & Consultancy

State of the Advice Nation 2024/25

State of the Advice Nation is the UK’s best insight into the advice profession, combining business and sentiment data.

/ Our approach

We've grown significantly over time from a boutique consultancy to a fully fledged research house.  

Our origin story is grounded in the platform sector. That’s reflected in one of two annual set pieces – the State of the Platform Nation – a strategic look at the platform market overall and the State of the Advice Nation.

The State of the Advice Nation is our biggest research project. It’s a standalone omnibus study which aims to understand the issues that concern the advice profession.

Alongside these publications, we carry out quarterly reporting to create a full picture of wealth in the UK, spanning sectors such as managed portfolio services and the direct-to-consumer market.

Beyond the market insight and data analysis, our insight is powered by our over 1,600-strong panel of advice professionals.

We offer thought leadership papers through a sponsorship and partnership model, such as The Advice Gap, Fragmented World and our award-winning paper Crossing the ESG Event Horizon.

If you’re after more bespoke insight, we can help with that too. Some of our projects are more behind the scenes, for example gauging reaction to future developments, proposition testing and ‘take-to-market’ strategy.

From our perspective, what’s different about the way we work is that we’ll always have an eye on the communications and PR of any research we do because it’s embedded in our business to think that way.

If you approach us with a brief, we’ll encourage you to think about the project from different angles. We think people get a much better experience as a result.

/ Take our live survey

Advice Gap 2025 launch

2025 marks ten years since the inaugural Advice Gap study, the first of which commissioned by Citizens Advice Bureau and has since become an annual lang cat production.

The project involves two major research pieces; one from advice professionals who year on year have given us significant insights into their views on the subject. We then marry that up with research conducted in partnership with YouGov looking at consumer attitudes to the subject.

The report will be out later this year, but if you’re an advice professional and you’d like to get involved click below to get started!

/ Share your thoughts

Get involved

If you’re an advice professional, find out about upcoming surveys

/ Expertise

/ Research

Independent research with reach

Tap into the opinions of the hundreds of professionals from across the UK wealth industry who take part in our quantitative and qualitative research.

/ Reports

Agenda-setting insight and analysis

From our signature ‘state of the nation’ surveys to bespoke research we carry out just for you, you can rely on our reports to offer actionable analysis and insights.

/ Consultancy

Turning intelligence into action

With their strategic experience and expertise, combined with their market knowledge and insight, our team is the ideal partner to help you design and build your go-to-market strategy.