Abbey Moffat

Digital product manager

Abbey joined the lang cat in September 2021 after 14 years at abrdn, where she was a Proposition Manager for the Wrap platform.

Collaborating closely with Terry, Abbey primarily concentrates on developing and innovating our Analyser tool. Additionally, she plays a key role in client management and nurturing relationships with our Platform and MPS Providers. She occasionally brings her creative touch to the table, assisting with design and marketing initiatives for Analyser.

Abbey proudly holds membership in the lang cat dog parent club, alongside her beloved Border Terrier, Scout.

Impact of poor service

/ White papers

The Impact of Poor Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

Impact of poor service

/ White papers

The Impact of Poor Platform Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

/ White papers

Answering the Call

Service means a lot of things to a lot of different people. It’s so subjective it can be hard to put your finger on. This paper aims to challenge the status quo and inertia that’s built up in the sector for many years.