Ruby Hinchliffe

PR director

Ruby joined the lang cat in May 2026. Before becoming a cat, Ruby spent more than six years as a financial journalist, covering fintech, platforms, protection, mortgages and pensions at titles including The Telegraph, FT Adviser and FinTech Futures. During her time as a trade and personal finance journalist, Ruby won seven awards for her work – including Leading Platform Journalist in 2023 at Schroders’ UK Platform Awards, and Consumer Money Journalist of the Year in 2024 at Headline Money. In 2025, Ruby moved into the world of PR and started out as a Senior Account Manager at Edelman Smithfield. There, she helped lead on day-to-day comms for a workplace pension provider, a modern wealth manager, a handful of fintechs, a major price comparison website, and one of the Big Four consulting firms.

When she’s not working, you can find Ruby with her nose in a fantasy book, or in a charity shop trying to find a new fantasy book (to her partner’s dismay). 

Impact of poor service

/ White papers

The Impact of Poor Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

Impact of poor service

/ White papers

The Impact of Poor Platform Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

/ White papers

Answering the Call

Service means a lot of things to a lot of different people. It’s so subjective it can be hard to put your finger on. This paper aims to challenge the status quo and inertia that’s built up in the sector for many years.