Tom Ellis

PR director

As PR Director Tom’s responsible for looking after a number of client accounts, including investment platforms, investment managers and pension companies. He built up knowledge of media and #financialstuff after starting his career in journalism and spending six years in the financial trade press, with more than two of those as editor of Professional Adviser. He also gets involved with a variety of marketing and PR projects. A nerd for comms strategy, Tom’s also a big nerd for sports like cricket (which he plays at a very village standard), motor sports, and pretty much anything else that comes up on the tele.  

Impact of poor service

/ White papers

The Impact of Poor Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

Impact of poor service

/ White papers

The Impact of Poor Platform Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

/ White papers

Answering the Call

Service means a lot of things to a lot of different people. It’s so subjective it can be hard to put your finger on. This paper aims to challenge the status quo and inertia that’s built up in the sector for many years.