PR account director

Looking for a financial services PR role at an award-winning company? Lucky you, we are hiring! 

The lang cat delivers market-defining PR, content and strategic communications services to clients in financial services. We do this alongside market-defining insight, research and consultancy services.  

As we continue to grow we’re signing on more clients who need our insight driven strategic communications services. A big part of is about helping clients develop and deliver impactful messages through lots of different channels to lots of different audiences.  

So we now need a quality PR Account Director who knows their way around the financial services landscape. It’s a full-time role and depending on your location in the UK you’ll either be based at home or at the lang cat’s beautiful, airy offices in Leith, Edinburgh. You will need to travel from time to time. 

We’re committed to being open to talented candidates irrespective of your gender, race, faith, sexuality and physical ability. What we care about is your ability to do the job. Our office in Leith is wheelchair accessible. We’re also always keen to hear from ‘returners’ who are looking to re-enter the industry after a break. 

ABOUT THE ROLE 

The role of PR Account Director is all about delivering an exceptional service to our clients. The majority of your time will be spent working closely with those clients, ensuring they are getting the right angles and messages for what it is they want to talk about. You’ll also be working with your insight and marketing communications colleagues at the lang cat to develop compelling strategic communications plans and delivering on those plans to help increase clients’ familiarity and favourability in and about the places they want to make an impact. Or in other words, you’ll be doing PR. But better PR than other agencies are able to offer. 

To do this job really well, you’ll set time aside each week to make sure you remain up to date with the parts of the industry relevant to your clients, so you can bring them ideas and, in time, anticipate their requirements. 

Although we don’t expect there will be any immediate line management responsibilities in this role, we do expect that may become part of your life as we continue to grow. You will definitely have to workload manage your informal in-house lang cat team for each account on an ongoing basis though. 

ESSENTIAL SKILLS 

Essential skills for this role are: 

  • An ability to build and maintain trusted and positive working relationships with clients and journalists. You’ll need to be an effective oral communicator for this.  
  • An ability to deal with complex concepts, think about them clearly and learn fast. 
  • An ability to generate creative ideas where the brief gives space for this. 
  • An ability to juggle competing demands and multiple deadlines. 
  • An excellent standard of writing in terms of grammar, structure and style.  
  • You won’t be relying on AI to produce writing of the standard required and you’ll have the proven ability to turn out your copy to brief and to deadline. 
  • You’ll be as comfortable working collaboratively as independently. 

HOW EXPERIENCED DO YOU NEED TO BE? 

In this role you’ll be the lead relationship director for a number of PR and Communications client accounts, so it’s unlikely to be suitable for someone who doesn’t already have a decent amount of experience managing client work. 

It goes without saying that you’ll be practiced in the PR basics. We don’t care if you learned your craft client-side or agency-side. But you’ll certainly be dealing with multiple clients and competing priorities on your time in this role, so if you’ve only ever been client-side then you’ll need to prove to us you’re able to balance those demands. 

It also goes without saying, but we’ll say it anyway, that you’ll need to know your financial services onions. You don’t need to be a technical expert or anything – we’ve got that in the team already – but if we have to explain what a pension, or a platform, or an IFA or an ETF is to you then you’re going to find life pretty intolerable. We’ll test you at interview stage. 

PERSONAL ATTRIBUTES 

We’d like if you were: 

  • Accountable. We hold ourselves to a high standard and take responsibility for our successes and our failures.  
  • Relentless. We work with some very large companies who trust us to get their messages out. You’ll need to be determined in your dealings with them, and your work on their behalf. You’ll often be speaking to very senior individuals and you’ll need to be able to get your point across. 
  • Flexible. Sometimes we need all hands on deck for a thing even if it isn’t your usual day job. So you’ll need to be open to that and also (within reason) with working hours to suit your clients. We’ll be flexible in return. 

WORKING AT THE LANG CAT 

What you get in return for your effort is a working life which is: 

  • Flexible. Lots of us have family and caring commitments outside work and we’ll do our best with all of it for you too. 
  • Varied. Some days are probably the same, but not many. 
  • Supportive. No isn’t a word you’ll hear too often if you come up with stuff we should do either for ourselves or one of our clients. 
  • Challenging. We do push ourselves and we try to be honest with each other if something isn’t up to scratch. But in a supportive way. 
  • Collegiate. We’re not sure that’s the right word, but the team is there for everyone. All you ever have to do is ask. 
  • Open. Everyone gets to find out how we’re doing commercially and we discuss the big decisions. 

WHAT’S THE PACKAGE?  

This is a permanent role with a six-month probationary period. Salary will depend on experience and be based around the average for comparable roles.   

There’s a pension scheme (8% unconditional), a bonus scheme and 32 days’ holiday a year plus Christmas Day, Boxing Day and New Year’s Day. After three months you will qualify for a death in service benefit of four times gross salary. We have an extended benefits policy which gives access to certain additional health and wellbeing services.  

HOW TO APPLY  

To apply, send your CV to hello@thelangcat.co.uk by Friday 30 January 2026. Please include a cover letter explaining why you want to build your career in financial services PR and communications with the lang cat and why you think you’d be a good fit. As part of that letter, we’d really like to hear your thoughts on the use of AI in PR and journalism. 

You can also use hello@thelangcat.co.uk to ask us any questions before submitting a formal application.  

If we agree you might be a good fit we’ll be in touch with you no later than Friday 6 February 2026 to arrange an interview.  

We look forward to hearing from you soon. 

/ Six from you. Six from us.

There are six qualities we look for in everyone that joins the lang cat, and here they are:

Accountable – we don’t do slopey shoulders. No space for it in a small business.

Curious – there is plenty we all don’t know yet and the pursuit of it is always worthwhile.

Flexible – we all get our hands dirty at the lang cat. No-one is above any job.

Organised – you have to have to have to be able to organise yourself. Don’t confuse our irreverent style with carelessness.

Creative – we know our stuff, but we’re also able to spot insights, hooks, angles and different approaches which others might miss.

Collaborative – you’ve got one of the industry’s best teams at your disposal. We suggest you use it.

What you get in return is a working life which is:

Flexible – we do recognise there’s more to life than work.

Varied – some days probably are the same, but not many.

Supportive – ‘no’ isn’t a word you’ll hear too often if you come up with stuff we should do either for ourselves or for one of our clients.

Challenging – we push ourselves and try to be honest with each other if something isn’t up to scratch. But in a supportive way.

Collegiate – not sure that’s the right word, but the team is there for everyone. All you ever have to do is ask.

Open – everyone gets to find out how we’re doing and we discuss the big decisions.

So, there you have it. Six from you, six from us.

Impact of poor service

/ White papers

The Impact of Poor Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

Impact of poor service

/ White papers

The Impact of Poor Platform Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

/ White papers

Answering the Call

Service means a lot of things to a lot of different people. It’s so subjective it can be hard to put your finger on. This paper aims to challenge the status quo and inertia that’s built up in the sector for many years.