/Advice and planning

The Advice Gap – Consumer Barriers

The third chapter of The Advice Gap 2026 is out, and this time we’re looking at Consumer Barriers: what’s stopping people from accessing and paying for financial advice?
Download here
Download here
  • 78% of respondents are concerned that advice might be influenced by the adviser earning commission 28% say that financial advice is “too expensive”.
  • 28% say that financial advice is “too expensive”.
  • 36% of those unlikely to pay for advice would need to be convinced it would save them money before changing their mind.

As ever, the Advice Gap looks at both the supply and demand sides of advice; we work with YouGov for consumer research and conduct our own adviser research from the lang cat’s panel of around 1,700 advice professionals. The Advice Gap 2026 is available for free thanks to the generosity of our sponsor Saturn.

Download the latest chapter and catch up with the previous two editions from our dedicated website.

/ Additional reports

The Advice Gap – Sizing the Advice Gap

October 1, 2026

The lang cat’s Advice Gap annual report is the reference study on the gap between those who pay for professional financial advice and those who might benefit from doing so.

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Impact of poor service

/ White papers

The Impact of Poor Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

Impact of poor service

/ White papers

The Impact of Poor Platform Service

We provided the research for a report, in conjunction with Parmenion, which reveals how far short of expectations many adviser platforms are falling. The research found that over the last 12 months, 88% of advisers needed to apologise to at least one of their clients on behalf of a platform, and that poor service delivery from platforms impacts 91% of advisers every day.

/ White papers

Answering the Call

Service means a lot of things to a lot of different people. It’s so subjective it can be hard to put your finger on. This paper aims to challenge the status quo and inertia that’s built up in the sector for many years.

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6 Quayside Mills,  
Edinburgh,   EH6 6EX

/ contact US

0131 202 5990 
email@thelangcat.com

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