The Telegraph, mineral water and wrap OR why added value doesn’t work
While pausing in one of this nation’s fine railway stations last week, I found myself fancying a bottle of water. No problem. There was a newsagent, I had legal tender in my pocket and we were all set for a nice bit of free enterprise. Being a legendarily tight Scotsman, I rumbled that whereas a […]
Dogbert’s secret wrap consultancy
Couldn’t resist this…I know it’s not about wrap but boy have I been in some strategy sessions where it felt very, very like this…
Dogbert’s secret wrap consultancy
Couldn’t resist this…I know it’s not about wrap but boy have I been in some strategy sessions where it felt very, very like this…
Why platforms are so complicated
If you listen very closely you can hear the faint gnashing of teeth in various large office buildings round the country. It’s said sometimes that providers are now run by accountants, not actuaries. But actuaries, like certain water-borne infections, are hard to kill and they’re hard wired into the DNA of these large companies. Why […]
Why platforms are so complicated
If you listen very closely you can hear the faint gnashing of teeth in various large office buildings round the country. It’s said sometimes that providers are now run by accountants, not actuaries. But actuaries, like certain water-borne infections, are hard to kill and they’re hard wired into the DNA of these large companies. Why […]
Everyone’s a publisher now
Recently I’ve been reading and working on some client-facing materials (on and offline) for a couple of companies, big and small. Here’s a little cri de coeur from me. Think of it as a little set of guidelines if writing and publishing copy isn’t your stock-in-trade. If you’re going to publish content, behave like a […]
Everyone’s a publisher now
Recently I’ve been reading and working on some client-facing materials (on and offline) for a couple of companies, big and small. Here’s a little cri de coeur from me. Think of it as a little set of guidelines if writing and publishing copy isn’t your stock-in-trade. If you’re going to publish content, behave like a […]
